As for audiences in smaller towns, they’ll access the film through Telegram or other pirated means.” And Mumbai and Delhi were the top revenue generating centres for most films. Toh Radhe - Your Most Wanted Bhai log ZeePlex pe Delhi aur Mumbai mein dekhenge ya Ichalkaranji mein dekhenge? Obviously, it’ll be the former. Also, OTT is an urban market and mostly patronized by viewers of 10-12 cities. It’ll stop the growth of multiplex screens. He further tells why the PVOD release is not ideal, “From infrastructure perspective, it is not the right move. They should have been a little considerate about them.” Pichle ek-dedh saal mein cinemas bandh kya hue, inhone toh tweet bhi nahi kiya for helping this sector. Kuch actors ne toh ticket window pe tickets bhi bechi hai, for promotions. He emphasizes, “These actors, in their 30 or 35 year old careers went to various theatres to promote their films. After all, the interest adds to the budget with each passing month.” He also feels that the stars have been unfair to the theatres, which made them so popular in the first place. He says he fails to understand how someone of the stature of Salman can opt for such a model and adds, “If you are an individual producer in need of cash flow, then one can understand if one opts for such a model. It’s going to take some time for them to absorb the reality.” Now a hybrid release announcement comes as a jolt for them. His films, irrespective of the merit, command a terrific initial. As I have always said, he is the pied piper of Bollywood. He adds, “As for the exhibitors, they were hoping that Salman Khan will bail them out. He has all the money in the world, I am not denying that. Imagine the interest he must have incurred due to this delay. And it’s a film which was supposed to release one year ago. Since it’s a Salman Khan film, the costs are huge. Trade analyst Taran Adarsh says, “The producers did the right thing. So, the point is that we have to evolve, find a solution to a given situation.” The pandemic and the resulting restrictions have been going on for a year now and there’s no end in sight. So one can’t keep waiting for the ideal scenario to arise. One has to understand that a lot of money has been invested. We need to adapt to the existing market scenario. We shortened the theatrical window of Suraj Pe Mangal Bhari and Solo Brathuke So Better. Last year, we experimented with just a PVOD (premium video on demand) release of Khaali Peeli. He justifies this move by stating, “Internationally, Warner Bros has been following this practice.
0 kommentar(er)
